4th Floor, 10-12 Bourlet Close, Fitzrovia, London, W1W 7BR

020 7434 2647

Kieran Johnson

Casting Director

Kieran Jay is an experienced casting director with his deepest roots in London. Over the past two decades, he has honed his expertise in casting and model sourcing. Beginning his career in the early 2000s, Kieran immersed himself in street-casting, traversing the streets of London to engage with individuals and offer them opportunities to participate in diverse campaigns. His approach has consistently provided brands and advertisers with a refreshing array of non-conventional faces for their shoots and campaigns.

Kieran Jay's journey into the realm of casting commenced from his days on the other side of the camera. Having been cast as a model at a young age, he gained valuable insight and experienced the industry from within. Giving him a personal perspective that he would continue to develop.

However, his ambition extended beyond his modeling career. He transitioned into the role of a junior booker at his agency, ascending to the position of a fully-fledged booker. Managing, the careers of various models at several London-based agencies. This dual experience, both in front and behind the camera, helped him develop a comprehensive understanding of the intricacies of the industry.

Driven by his passion for authenticity and relatability in casting, Kieran founded IAM, an agency dedicated to providing the industry with a diverse and authentic roster of models. Under his leadership, IAM has thrived, consistently delivering a wide selection of talent that resonates with audiences and meets the evolving demands of the industry.

Today, Kieran Jay stands as a seasoned professional in casting, leveraging his unique perspective and wealth of experience to redefine standards and promote inclusivity within the industry. His dedication to authenticity and diversity continues to grow and has positioned him as a trusted source for casting solutions in the dynamic landscape of media and advertising.

Selected credits

TV Commercials / Branded Content

Date	Prod Co / Agency	Brand / Title	Type	Director	Casting Director	Producer	Role
2023 - Nov	Makers	ITSU 'At home'	Online TVC	Blake Claridge	Kieran Jay Johnson	Taero Robertson	Casting Director. Street casting
2023 - Sep	Tribal Worldwide	Volkswagen 'Superpowers 'SUV's	TVC Online branded content	Paris Palmer	Kieran Jay Johnson		Casting Director
2023 - May	10 days	Can-o x Transformers	Branded competition content		Kieran Jay Johnson	Eleanor White	Casting director
2023 - May	10 days	'Behind closed doors' Fennel	Branded content	Jolyon White	Kieran Jay Johnson	Eleanor Harvey	Casting Director
2023 - Feb	Gather	GATHER APP	Branded content		Kieran Jay Johnson	Jovana Prosenik	Casting director
2023 - Apr	Makers	Jonas Brothers x Candy Crush	Branded content		Kieran Jay Johnson	Tearo Robertson	Casting Director
2022 - Sep	Media Monks	WhatsApp	TVC, branded Content		Kieran Jay Johnson	Erinn Fitzgerald	Casting director
2023 - Mar	Tribal Worldwide	VW 'T what?'	TVC	Paris Palmer	Kieran Jay johnson	Suzanne Chetty	Casting Director
2022 - Mar	One Green Bean	Tourism Australia	TVC	Rob Pitman	Kieran Jay Johnson	Alex Durham	Casting Director
2022 - Feb	Rapp	Samsung Galaxy S22	Branded Content		Kieran Jay Johnson	Sonya Sier	Casting Director
2022 - Jan	Redwood	Barclay's Street talk	Brand Content		Kieran Jay Johnson	Paris Palmer	Casting Director
2022 - Feb	Mark Weeks	Patron x Searcy's	Branded Content	Mark Weeks	Kieran Jay johnson		Casting Director
2021 - Jun	Pebble	Studio You	Educational Content		Kieran Jay Johnson	Danielle Salt	Casting Director
2021 - Aug	Redwood	Online Safety x Youtube Kids	Branded Content, Print		Kieran Jay Johnson	Michael Buckman	Casting Director
2021 - Oct	TinderFlint	Fender x Nova Twins	Branded Content	Kino	Kieran Jay Johnson	Sony a Sier	Casting director
2021 - Jul	Studio Chapel	Facebook Business	Branded Content		Kieran Jay johnson	Lucy Holt	Casting Director
2021 - Jul		Pel & Co	Branded Content	Mark Weeks	Kieran jay johnson		Casting director
2021 - May	New commercial arts	Always on	Branded content, OOH, Print, Online.		Kieran Jay Johnson		Casting
2021 - May	Redwood BBDO	Virgin's must see moment x BAFTA	Branded Content		Kieran Jay Johnson	Ben Padfield	Casting Director
2020 - Aug	TinderFlint	British Heart Foundation	TVC & Print		Kieran Jay Johnson		Casting diredctor
2020 - Apr	MC & SAATCHI	VIRGIN X BAFTA	BRANDED CONNTENT		Kieran Jay Johnson		Casting director
2019 - Jul	Otherway	Day 2	Online		Kieran Jay Johnson		Casting Director
2019 - Apr	Sarah Laird	Bold	TVC, Online		Kieran Jay Johnson		Casting director
2017 - Jul	Think Birch	Vita Coco	Moving image		Kieran Jay Johnson	Sebastian Eyre	Casting director
2018 - Mar	Alter Eco	Shell knew \| Global Witness	Voice over	Richard Roach	Kieran Jay Johnson		Casting director
2016 - Aug	Think Birch	Society	Branded content		Kieran Jay Johnson	Toby Lewis	Casting director
2015 - Jul	Kode Media	Coca cola Moments	TVC	Stuart Birchall	Kieran Jay Johnson		Casting director
2015 - Jul	Kode Media	Coca cola - Moments	TVC	David Barr	Kieran Jay Johnson		Casting director
2016 - Jan	72 & Sunny Amsterdam	If Carlsberg did haircuts?	TVC				Casting
2015 - Feb	KANO	KANO- How to make a computer	Branded content		Kieran Jay Johnson		Casting director
2014 - Mar		Swatch, Full blooded	Branded content				Casting
2011 - Jun		Swatch MTV EMA's	Branded content		Kieran Jay Johnson		casting director
2015 - Jul	Pentland	Kickers, Feel good revolution	TVC, online				Casting
2014 - Apr		Coca cola France	TVC		Kieran Jay Johnson		Casting director
2014 - Feb	Blunt	Sainsbury's sport relief	TVC		Kieran Jay Johnson		Casting director

Stills

Date	Prod Co / Agency	Brand / Title	Photographer	Casting Director	Role
2017 - Feb	RM production	Adidas stills	FREDRIK CLEMENT	Kieran Jay Johnson	Casting director
2016 - Jul	Wefolk	Lenovo	Sam Robinson	Kieran Jay Johnson	Casting director
2016 - Jun		Generator	Aron Klein	Kieran Jay Ransford Johnson	Casting director
2016 - Mar	Leo Burnett	Coca cola, Share a coke		Kieran Jay Johnson	Casting director
2015 - Oct	FCB-inferno	Pizza express, How to throw a party		Kieran Jay Johnson	Casting director
2015 - Jul	Pentland	Kickers feel good revolution		Kieran Jay Johnson	Casting director
2015 - Aug		Foot locker	Larry Dunstan	Kieran Jay Johnson	Casting director

Experiential / Live events

Date	Brand / Title	Role
2011 - Sep	Firetrap AW Launch	Casting director

Out Of Home (OOH)

Date	Role
2016 - Mar	Casting Director

Countries Worked in

Currently developing networks in Madrid

Spain. Learning the language and etching out a path to offer casting services in Spain.

Languages

European. Currently basic conversational. Pushing to become completely fluent within the next year.

Spanish

Education

GCSE’ 10 A-C
AS Levels Media production
Media studies BA London college of fashion

Production Companies Worked with

10 days

24 productions

AP film

Adam and Eve

BARE

Birch

FCB Inferno

Grey London

Iconoclast

Industry art

Karmarama

Kode Media

Lobster

M&C Saatchi group. Lo and behold

Makers

Pebble

Plume creative

Redwood BBDO

Sarah Laird & Good Company

Skinny Dip

Tinder Flint. Bompas & Parr

Tribal

Wefolk

Technical Skills

Photoshop
Lightroom
Microsoft Office
Hubpot.

Additional Skills

AI image generation using GAD systems and libraries. I am currently developing a GAD Ai with the goal of developing generating believable content for advertisements.