Sasha Risner

Casting Director

I’m Sasha Risner, a Casting Director and Producer with over 10 years of experience casting for television, branded content, and commercial campaigns.

Starting out in TV - on shows like Come Dine With Me, Naked Attraction, Family Fortunes and Judge Rinder - I developed a sharp instinct for finding real, relatable people with compelling stories. That grounding in unscripted and factual TV shaped how I approach branded campaigns today: with empathy, speed, and a deep understanding of what makes audiences connect.

Now working across commercials, social campaigns, and branded content, I’ve cast for clients including AMEX, Cancer Research UK, Plenish, Very.com, Confused.com, and Timberland. From street casting and outreach within community networks to sourcing actors, models and influencers, I bring together a diverse range of talent to match any brief (often within 48 hours).

What sets me apart is my ability to bridge worlds: I’m equally comfortable finding a woman in East London who’s never stepped in front of a camera, as I am casting seasoned actors or models for a slick commercial. I handle the full process end-to-end from casting calls and interviews to contracts, usage rights and cast liaison - with clarity and care.

TV Commercials / Branded Content

Date	Prod Co / Agency	Brand / Title	Type	Director	Casting Director	Producer	Role
2017 - Sep	JWT	Actifed	TVC		Sasha Risner
2018 - Oct	StoryLab	Very.com	Branded Content		Sasha Risner	Poppy Davies
2022 - Mar	Instinctif Partners	Ranstad	Branded Content		Sasha Risner		Casting Director
2025 - Jan	Frame 23	Tonal	Branded Content / Social		Sasha Risner	Erfan Saadati	Sasha Risner
2023 - Dec	Panoptic Films	Plenish	Branded Contect	Louis Norton Selzer	Sasha Risner		Casting Director

Stills & Motion

Date	Prod Co / Agency	Brand / Title	Type	Photographer	Casting Director	Producer
2019 - May	Finn Communications	Boost	Branded Content, OOH		Sasha Risner
2025 - Jun	Anomaly/ Unreasonable Studios	Cancer Research Race For Like 2025	Branded Content, OOH, Banners, Online	Sam Todd	Sasha Risner	Munah Brys

Social Media Platforms

Date	Prod Co / Agency	Brand / Title	Type	Role
2019 - Jul	Emporer Penguins	Change Incorporated	Branded Content	Casting Director
2024 - Aug	Mulme	Project Management Institute	Corporate Training Videos	Casting Director
2024 - Jul	The 10 Group	Confused.com	Branded Content	Casting Director
2022 - Jul	Stay Still Productions	Seaforth Land	Branded Content	Casting Director

Music Videos

Date	Prod Co	Artist / Title	Director	Casting Director	Role
2021 - Nov	Yellow Fish Group	Potty Payper	Kevin Hudson	Sasha Risner	Casting Director

TV

Date(s)	Prod Co	Title	Type	Casting Director	Role
2020-02	Zeppelin TV	Marrying My Sugar Daddy		Sasha Risner	Casting Producer
2018-08	RDF	Shipwrecked	Unscripted		Casting Assistant Producer
2019-03	Alaska TV	Young Dumb and Banged Up In the Sun	Documentary		Casting Assistant Producer
2020-12	Thames TV	Family Fortunes	Game Show		Casting Assistant Producer
2020-10	Studio Lambert	Naked Attraction	Unscripted		Casting Assistant Producer
2021-04	Multistory Media	Come Dine With Me	Unscripted	Sasha Risner

Directors Worked with

Erfan Saadati

Louis Norton Selzer

Tom Newman

Languages

English

Education

Leeds University 2.1 Psychology

Production Companies Worked with

Alaska TV

Chew Productions

Finn Communications

Frame 23

Gramafilm

Mulme

Multistory Media

Nusa Films

Panoptic Films

Rumpus Media

Stay still Productions

StoryLab

Studio Lambert

Thames TV

The 10 Groups

Unreasonable Studios

Zeppelin Films

Celebrities Worked with

Gregg Wallace

Gino D'Campo

Joe Swash

Tim Vincent

Shelina Permaloo

Lisa Faulkner

Rylan Clarke

Bobby Davro

Rob Rinder

Technical Skills

Canva
Adobe
Premiere Pro

Additional Skills

Car owner
Street Casting
Skilled in creating and editing clear compelling casting tapes
Experienced in negotiating usage terms and fees for actors and contributors
Confident handling contracts and managing all talent paperwork
Provide seamless cast liaison and support both pre-shoot and on set