Taya Fraser

Treatment Designer

Taya’s background is in fine art image making allowing her to come from a conceptually creative mindset with graphic design discipline. Taya has worked in-house at a busy production house from it’s inception - from start-up to established company - helped by her winning treatments for big brands such as Land Rover and Waitrose along the way.
She researches still, moving and gif visuals for treatments, mood films, case studies and pitch documents. Taya also offers treatment layout design and mood boarding. With a speciality in automotive, sport, food in all its forms (product, supermarket, drinks brands etc) and lifestyle (character driven, comedy and beauty/fashion).

TV Commercials / Branded Content

Date	Prod Co / Agency	Brand / Title	Type	Director	Producer	Role
2024 - Feb	Chief	Mira	TVC	Joe Connor	Nick Trainor-Crossley	Image Research & Treatment Layout Design
2024 - Feb	Whisper	Neom	TVC	Joe Connor	Fred Bonham-Carter	Image Research & Treatment Layout Design
2024 - Jan	Chief	Rubicon	TVC	Nate Camponi	Nick Trainor-Crossley	Image Research & Treatment Layout Design
2024 - Jan	Chief	Kelloggs Football Camps	TVC	Yoni Weisberg	Tessa Emerson	Image Research & Treatment Layout Design
2024 - Jan	Artworld	Fanta	Photography	Anna Palma & Guy Aroch	Kelly Penford	Image Research & Treatment Layout Design & Treatment Writing
2024 - Jan	Chief	William Hill	TVC	Nate Camponi	Nick Trainor-Crossley	Image Research & Treatment Layout Design
2024 - Jan	Girl & Bear	Lotto	TVC	Alice Isaac	Sam Breen	Image Research & Treatment Layout Design
2023 - Dec	Whisper	Neom	TVC	Joe Connor	Fred Bonham-Cartter	Image Research & Treatment Layout Design
2023 - Dec	Chief	Qatar Airways	TVC	Nate Camponi	Tessa Emerson	Image Research & Treatment Layout Design
2023 - Dec	Arthouse	Vera Wang	Photography	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout Design & Treatment Writing
2023 - Nov	InHaus	Zalando	internal deck	Till Janz	Isabella Sumner	Image Research & Treatment Layout Design & Treatment Writing
2023 - Nov	Whisper	Neom	TVC	Joe Connor	Fred Bonham-Carter	Image Research & Treatment Layout Design
2023 - Nov	Artworld	Bloom X Mortlach	photography	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout Design & Treatment Writing
2023 - Nov	Whisper	Neom	TVC	Joe Connor	Fred Bonham-Carter	Image Research & Treatment Layout Design
2023 - Nov	Artworld	Mortlach X Philippe Starck	Photography	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout Design & Treatment Writing
2023 - Oct	Whisper	Neom	TVC	Joe Connor	Louisa Edwards	Image Research & Treatment Layout Design
2023 - Oct	Artworld	Boss	Branded content	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout Design & Treatment Writing
2023 - Oct	Artworld	IQOS	Photography	Anna Palma & Guy Aroch	Kelly Penford	Image Research & Treatment Layout Design & Treatment Writing
2023 - Sep	Chief	Pfizer	TVC	Nate Camponi	Nick Trainor-Crossley	Image Research & Treatment Layout Design
2023 - Sep	Nutopia	Limitless Season 2	TV series	Southan Morris	Greg Vince	Image Research & Treatment Layout Design
2023 - Aug	Fresh Face	First Response	TVC	Freshteh Piltan	Jason Botkin	Image Research & Treatment Layout Design
2023 - Aug	Artworld	Zara X Maison Special	Photography	Till Janz	Rose Clayton	Image Research & Treatment Layout Design & Treatment Writing
2023 - Jul	Rogue	Neom	TVC	Joe Connor	James Howland	Image Research & Treatment Layout Design
2023 - Jul	Sassy	Derren Brown Audible	Branded Content	n/a	Nikki Gillespie	Image Research & Treatment Layout
2023 - Jun	Artworld	Vera Wang	Online Content	Till Janz	Meghan Henson	Image Research & Treatment Layout & Treatment Writing
2023 - May	Chief	Bentley	TVC	Joe Connor	Colin Offland	Image Research & Treatment Layout
2023 - May	Artworld	Karl Lagerfeld	Photography, Film & Social campaign	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout & Treatment Writing
2023 - Apr	n/a	Airhead	TV Series pitch treatment	Roxane Barsky	n/a	Image Research & Treatment Layout
2023 - Apr	Artworld	Vera Wang x Zales	Online campaign	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout
2023 - Apr	Sassy	Longines	Photography campaign		Nikki Gillespie	Image Research & Treatment Layout
2023 - Apr	Anti Anti	Chernot	Content	Anthony Austin		Image Research & Treatment Layout
2023 - Mar	Artworld	Dior x Philippe Starck	Photography & Film campaign	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout & Treatment Writing
2023 - Mar	Artworld	Moncler	The Face Magazine publication/online	Till Janz	Kit Pak-Poy	AI image generation
2023 - Mar	Birdhouse	Internal Capabilities Deck	internal	n/a	Kelly Penford	Image Research & Treatment Layout
2023 - Mar	Chief	Magnum	TVC & Live Event	Joe Connor	Colin Offland	Image Research & Treatment Layout
2023 - Feb	Artworld	Minute Maid	TVC	Anna Palma	Meghan Fitzgerald-Brown	Image Research & Treatment Layout
2023 - Feb	Artworld	Equinox	TVC	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout & Treatment Writing
2023 - Jan	Art World	Dior Menswear	TVC & content	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout & Treatment Writing
2022 - Dec	House Band	Miller	TVC	Alex Southam	Tony Powell	Image Research
2022 - Dec	AMVBBDO	Martini	internal mood film	n/a	Kubra Cengiz	Footage Research
2022 - Nov	Art World	Diesel	Content	Till Janz	Kit Pak-Poy	Image Research & Treatment Layout & Treatment Writing
2022 - Oct	Prodigious	Subway	Internal mood film	n/a	Lily Delphine	Footage Research
2022 - Sep	Fresh Film	Dove	internal	n/a	Richard Carter-Hounslow	Layout Design
2022 - Sep	Park Village	Absolut	TVC	Freshteh	Adam Booth	Image Research & Treatment Layout Design
2022 - Sep	House Band	William Hill	TVC	Tubby Brothers	Tony Powell	Image Research & Treatment Layout Design
2022 - Sep	House Band	Uber Eats	Branded Content	Tanya Noushka	Pranav Arya	Image Research & Treatment Layout Design
2022 - Sep	Anti Anti	Neom	Branded Content	Michelle Coomber	Danny	Image Research & Treatment Layout Design
2022 - Aug	Rogue	Vodafone	TVC	Sam Brown	James Howland	Image Research & Treatment Layout Design
2022 - Jul	Chief	Studio.co.uk	TVC	Chris Cottam	Tessa Emerson	Image Research & Treatment Layout Design
2022 - Jul	Cortez Brothers	McCafe	TVC (USA)	Carlos Felipe	Daniel Vapnik	Image Research & Treatment Layout Design
2022 - May	Chief	M&S (football)	TVC	Yoni Weisberg	Tessa Hamilton	Image Research & Treatment Layout Design
2022 - May	Chief	Jet	TVC	Ben Tonge	Tessa Hamilton	Image Research & Treatment Layout Design
2022 - Apr	Rogue	Hope United	TVC	Emily Maye	Kate Taylor	Image Research & Treatment Layout Design
2022 - Apr	Chief	Cetaphil	TVC	Nate Camponi	Nick Trainor-Crossly	Image Research & Treatment Layout Design
2022 - Mar	Rogue	Aspall	TVC	Joe Connor	Charlie Crompton	Image Research & Treatment Layout Design
2022 - Mar	StoryVault Films	Watching The Detectives	TV Series	Southan Morris		Image Research & Treatment Layout Design
2022 - Mar	Rogue	Allianz	TVC	Neil Gorringe	James Howland	Image Research & Treatment Layout Design
2022 - Mar	Rogue	BBC Sounds	TVC	Joe Connor	Kate Taylor	Image Research & Treatment Layout Design
2022 - Mar	Rattling Stick	H&M	TVC	Loren Denis	Josie Juneau	Treatment Amends
2022 - Feb	Nutopia	The Last Great Wilderness	TV series		Emily Duffy	Image Research & Treatment Layout Design
2022 - Feb	Chief	Bet365	TVC	Joe Connor	Tessa Emerson	Image Research & Treatment Layout Design
2022 - Feb	Rogue	Jeep	Branded Content	Joe Connor	Charlie Crompton	Image Research & Treatment Layout Design
2022 - Jan	Nutopia	Limitless with Chris Hemsworth	TV series		Arif Nurmohamed	Image Research & Treatment Layout Design
2022 - Jan	Chief	Westland	TVC	Joe Connor	Tessa Emerson	Image Research & Treatment Layout Design
2021 - Dec	Chief	Comic Relief	TVC	Kyle Shephard	Luke Filz	Image Research & Treatment Layout Design
2021 - Dec	Nutopia	The Last Wild Island	TV series		Tim Kimber	Image Research & Treatment Layout Design
2021 - Nov	Rogue	Universal Credit	TVC	Joe Connor	Kate Taylor	Image Research & Treatment Layout Design
2021 - Sep	Chief	David Lloyd Clubs	TVC	Joe Connor	Colin Offland	Image Research & Treatment Layout Design
2021 - Sep	Rogue	Honda	TVC	Joe Connor	James Howland	Image Research & Treatment Layout Design
2021 - Sep	Park Village	Woolmark	TVC	Sil & Jorik	Adam Booth	Image Research & Tratment Layout Design
2021 - Sep	Park Village	Spa Breaks	TVC	Ian Derry	Adam Booth	Image Research & Treatment Layout Design
2021 - Aug	Rogue	Coca Cola	Branded Content	Joe Connor	James Howland	Image Research & Treatment Layout Design
2021 - Aug	Park Village	Manual	TVC	Hanna Seidel	Adam Booth	Image Research & Treatment Layout Design
2021 - Jul	Park Village	Hyprr	TVC	Elliot Simpson	Adam Booth	Image Research & Treatment Layout Design
2021 - Jul	Rogue	VW	Branded Content	Charlie Watts	James Howland	Image Research & Treatment Layout Design
2021 - Jul	Rogue	Barclays	TVC	Georgi Banks Davies	Kate Taylor	Image Research & Treatment Layout Design
2021 - Jul	Park Village	QNTMPAY	TVC	Elliot Simpson	Adam Booth	Image Research & Treatment Layout Design
2021 - Jul	Park Village	Public Health England	TVC	That Jam	Adam Booth	Image Research & Treatment Layout Design
2021 - Jun	Rogue	Ladbrokes	TVC	Joe Connor	Maddy Easton	Image Research & Treatment Layout Design
2021 - Jun	Rogue	EDF Energy	TVC	Mark Jenkinson	Kate Taylor	Image Research & Treatment Layout Design
2021 - Jun	Rogue	Barclays	Branded Content	Charlie Watts	James Howland	Image Research & Treatment Layout Design
2021 - May	Rogue	Ladbrokes	TVC	Sam Brown	Polly Ruskin	Image Research & Treatment Layout Design
2021 - May	Sky	Sky Max	TVC	Neil Gorringe	Paul Coward	Image Research & Treatment Layout Design
2021 - May	Rogue	Albert Rooster Potatoes	TVC	Joe Connor	Charlie Crompton	Image/gif Research & Treatment Layout Design
2021 - May	Rogue	BET365	TVC	Charlie Watts	Charlie Crompton	Image Research & Treatment Layout Design
2021 - Apr	Rogue	Argos	TVC	Neil Gorringe	James Howland	Image/gif Research & Treatment Layout Design
2021 - Apr	Represent	Samsung Galaxy S21 Ultra	TVC	Joe Connor	Mattias Wissmann	Image Research & Treatment Layout Design
2021 - Apr	Rogue	Mettle	TVC	Joe Connor	Kate Taylor	Image Research & Treatment Layout Design
2021 - Apr	Rogue	NHS	TVC	Neil Gorringe	Kate Taylor	Image Research & Treatment Layout Design
2021 - Feb	Rogue	Lexus	TVC	Joe Connor	James Howland	Image Research & Treatment Layout Design
2020 - Dec	Rogue	Western Union	TVC	Joe Connor	Kate Taylor	Image Research & Treatment Layout Design
	Represent	Doc Morris	TVC	Joe Connor	Mattias Wiassman	Image Research & Treatment Layout Design
	Represent	Segmuller	TVC	Joe Connor	Mattias Wissmann	Image Research & Treatment Layout Design
	Irresistible	Hellmann's	Branded Content	Vlad Jakovlev	Matt Klemera	Image Research & Treatment Layout Design
	Chief	Matalan	TVC	Joe Connor	Colin Offland	Image research & Treatment Layout Design
	Just So	Vashi	Branded Content	Jono Stevens	Priya Shial	Image research & Treatment Layout Design
	You Are Here	Waitrose Christmas	TVC	Moe Kafer	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	McDonald's Bacon Roll	TVC	Myles New	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	McDonald's Big Flavour Wraps	TVC	Myles New	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	McDonald's Great Taste of America	TVC	Myles New	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	McDonald's Great Taste of the World	TVC	Myles New	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Land Rover Discovery	TVC	Joe Connor	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Range Rover Evoque	TVC	Joe Connor	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	M&S	TVC	Myles New	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	M&S Fathers Day	TVC	Tom Connolly	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	M&S BGT Idents	TVC	Moe Kafer	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Innocent	TVC	Myles New	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Lipton	TVC	Helvetica	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Lion	TVC	Jerouen Houben	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	JFOODO	Branded Content	Kevin Antoine	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Rowse Honey	TVC	Joe Connor	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Special K	TVC	Moe Kafer	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Next	Branded Content	Rupert Murray	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Godiva	Branded Content	Kevin Antoine	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Knorr	Branded Content	Rupert Murray	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Irwan Mitchell	TVC	Tom Connolly	Jeremy Goold	Image research & Treatment Layout Design
	You Are Here	Waitrose: Easter	TVC	Marc Ingham	Jeremy Goold	Image research & Treatment Layout Design

Documentaries

Prod Co	Title	Director	Producer	Role
N/A	Jacinda Ardern	Tylie Cox	Tylie Cox	Image Research & Treatment Layout Design

Work History

Date(s)	Company	Role
January 2016-present	Freelance	Visual Researcher & Treatment Layout Designer
2019-2020	BBC	Prop Stylist Assistant for Nadiya Hussein TV series
2019-2020	BBC	Prop Sylist Assistant for Nigella Lawson TV series & book
March 2015 - December 2015	You Are Here	Production Assistant at production company, Archer Street
2014 - 2015	Clear Cut Pictures	Social Media Manager at post production house
2014 - 2015	MyTherapy	Social Media Manager at colour grading suite
2014	Gorgeous	Art Assistant for commercials director Frank Budgen’s personal art practice
2012 - 2014	N/A	Freelance Art Department for commercials

Countries Worked in

Berlin

Languages

French - intermediate

Spanish - intermediate

Education

Chelsea College of Art & Design - BA Hons Fine Art - 2:1
Brighton City College - Art Foundation - Merit
Tiffin Girls School - A Levels A/A/B/C in Art/Philosophy/French/Spanish
Tiffin Girls School - GCSEs 4 x A* and 6 x A in Art/Drama/IT/French/Spanish/Sciences/English Lit & Lang/Maths

Genres Worked in

Automotive
sport
character driven
food
lifestyle
fashion
comedy
graphic
cinematic
beauty

Technical Skills

Final Cut Pro - Basic
Premier Pro - Basic
Photoshop - Advanced
InDesign - Advanced
Lightroom - advanced
Logic - intermediate
Illustrator - basic
Microsoft Excel - intermediate

Additional Skills

film photography
graphic design
fashion design
printmaking
collage
painting
digital painting