Will has a decade of diverse filmmaking experience in content and commercials. He produces, writes and directs works of comedy, observed documentary and brand films for agencies and brands directly.
Will is often brought into the process early as a creative or writer to help shape the narrative. This allows for an immersive understanding of the campaign and brand, which in turn renders exceptionally unique films.
Coming from a production background Will understands what goes into filmmaking on many levels. Starting in-house at Independent and the former Bare Films Will learnt to edit, write treatments and assist in production. He picked up a camera and began shooting BTS on commercials, soon focussing on this small unit directing and producing full time.
He established his filmmaking style at agency 1000heads where he soon became the agencies senior director across their entire portfolio of clients. After some time of directing the agencies roster of client's he became head of production. In this role he worked across many more disciplines such as studio management and campaign production.
In 2017 Will set up Riddell Films ltd where he now works as a freelance commercial content Creative Producer and Director.
Selected credits
TV Commercials / Branded Content
| Date | Prod Co / Agency | Brand / Title | Type | Director | Producer | Role | Vimeo / Youtube Link |
|
2022 - Feb |
Lonelyleap |
Nokia |
Branded Content |
Will Riddell |
Kezia Clark / Emily Harrison |
Director |
N/A |
|
2022 - Jan |
Riddell Films |
KX Enclave |
Online / Full service |
Will Riddell |
Will Riddell |
Creative Producer |
N/A |
|
2021 - Nov |
CNN Create |
Retainer |
Content |
N/A |
Will Riddell |
Producer |
N/A |
|
2021 - Oct |
Eight&Four |
Genesis |
Branded Content |
Will Riddell |
Ben Jones |
Director |
N/A |
|
2021 - Oct |
Lonelyleap |
Hyundai |
Branded Content |
Will Riddell |
Anna Martin |
Creative Director |
N/A |
|
2021 - Sep |
Swamp Motel |
Twitter / Twitter Island |
Online |
Will Riddell |
Emily Koppit |
Director |
N/A |
|
2021 - Aug |
Lonelyleap |
Hyundai Gen 1 |
Branded Content |
Will Riddell |
Anna Martin |
Director |
N/A |
|
2021 - Jul |
Pretty Green Things |
Hasbro - Playdoh |
Branded Content |
Will Riddell |
Emily Koppit |
Director |
N/A |
|
2021 - Jun |
Riddell Films / Genero |
Diageo - Old Parr |
Social Brand Content |
Will Riddell / Monsterkid (Spain) |
Will Riddell |
Exec Director / Producer |
N/A |
|
2021 - Jun |
Riddell Films / Genero |
Taylor and Hart |
Branded Content |
Will Riddell |
Michael Evans / Will Riddell |
Director / Producer |
|
|
2021 - May |
OKCool |
JD Sports x Nike |
Social Branded |
Will Riddell |
Vanessa Brown |
Director |
N/A |
|
2021 - Apr |
Objekt Films |
WW (Weight Watchers) |
Branded Content |
Will Riddell |
Rosa Galvin |
Director |
N/A |
|
2021 - Mar |
Lonelyleap |
Wiley - Spotlight |
Branded Content |
Will Riddell |
Anna Martin |
Director |
N/A |
|
2021 - Feb |
Lonelyleap |
National Trust |
TVC |
Will Riddell |
Amy Conner |
Creative / Director |
|
|
2020 - Dec |
JR Productions |
Bentley Christmas |
Branded Content |
Will Riddell |
Will Riddell |
Director / Producer |
N/A |
|
2020 - Nov |
Objekt Films |
Hasbro - Cluedo |
Branded Content |
Will Riddell |
Bart Frank |
Director |
|
|
2020 - Nov |
Objekt Films |
Smarty |
Branded Content |
Will Riddell |
Bart Frank / Alex Kempner |
Director |
|
|
2020 - Sep |
Skeleton |
Europa Flow |
Branded Content |
Will Riddell |
Merrin Jensen |
Director |
|
|
2020 - Jun |
CNNIC |
UNWTO - Travel Tomorrow |
Branded Content / TVC |
David Allain |
Will Riddell |
Producer |
|
|
2020 - Jan |
The Smalls |
Hello Fresh |
Branded Content |
Will Riddell |
Will Riddell |
Director / Producer |
|
|
2019 - Nov |
BraveSpark |
World Remit x Arsenal FC - Free Transfers |
Branded Content |
Will Riddell |
Bravespark |
Director |
|
|
2019 - Oct |
CNNIC |
NDEP MASTERCARD |
Branded Content |
StoryHunter |
Will Riddell |
Producer |
|
|
2019 - Sep |
CNNIC |
Great Big Story X BP |
Branded Content |
Will Riddell |
Will Riddell / Rebecca Denton |
Director / Producer |
|
|
2019 - Jul |
CNNIC |
Great Big Story X BP |
Branded Content |
Will Riddell |
Will Riddell / Rebecca Denton |
Director / Producer |
|
|
2019 - Jul |
CNNIC Great Big Story |
Genesis Hyundai |
Branded Content |
James Sharpe |
Will Riddell / James Sharpe |
Producer |
|
|
2019 - May |
CNNIC Great Big Story |
Genesis Hyundai |
Branded Content |
Will Riddell |
Will Riddell / James Sharpe |
Director / Producer |
|
|
2018 - Aug |
CNNIC |
Samsung |
TVC |
Will Riddell |
James Sharpe |
Director |
|
|
2018 - Mar |
1000heads |
npower - Team GB (series of x6 films) |
Branded Content |
Will Riddell |
Will Riddell |
Director / Producer |
|
|
2019 - Mar |
CNNIC Great Big Story |
Dubai Tourism |
Branded Content (series x3 episodes) |
Will Riddell |
Will Riddell / Hannah Tilley |
Director / Producer |
|
|
2018 - Feb |
CNNIC |
Egypt Tourism |
TVC |
Will Riddell |
Will Riddell |
Director / Producer |
|
Post Production
| Date | Prod Co / Agency | Brand / Title | Type | Director | Producer | Role | Vimeo / Youtube Link |
|
2021 - Mar |
Lonelyleap |
Wiley |
Branded Content |
Jeff Taylor / Will Riddell |
Anna Martin |
Editor / Director |
N/A |
|
2021 - Feb |
Gramafilm |
The Android Show |
Branded Content |
Rich Perry |
Rich Perry |
Editor |
|
|
2020 - Nov |
Discovery Channel |
Discovery+ |
PMA Pre Roll Adverts |
N/A |
Will Riddell |
Editor |
N/A |
Animation
| Date | Prod Co / Agency | Brand / Title | Director | Producer | Role | Vimeo / Youtube Link |
|
2019 - Jul |
CNNIC Great Big Story |
Ford |
Tom Canning |
Will Riddell |
Producer / Writer |
|
|
2017 - Apr |
1000heads |
Gore-Tex |
Will Riddell |
Will Riddell |
Creative / Producer |
|
Music Videos
| Date | Prod Co | Artist / Title | Director | Producer | Role | Vimeo / Youtube Link |
|
2019 - Aug |
Riddell Films |
AdiPaper / GRMDaily |
Will Riddell / Narghi Doteiva |
Will Riddell |
Co-Director / Producer |
|
|
2020 - Oct |
Riddell Films |
Sheaf Regular |
Will Riddell |
Will Riddell |
Director / Producer |
|
Work History
| Date(s) | Company | Role |
|
2017-2021 |
Riddell Films |
Director |
|
2018-2020 |
CNN International Studio |
Creative Producer / Director |
|
2014-2017 |
1000heads |
Video Director / Head of Production |
|
2013 |
Independent Films |
Vault Manager |
|
2012 |
Original Concept |
Production Assistant |
|
2007-2010 |
Bare Films |
In House Editor / Runner |
Countries Worked in
- Australia
- Dubai
- Egypt
- France
- Germany
- Iceland
- India
- Saudi Arabia
- South Korea
- Spain
- USA
Education
- Member of UKFILMNET
- Farnborough College of Technology - Media and Communications GNVQ 2007 - Distinction
- Farnborough Sixth Form - AS Levels
- Calthorpe Park School - GCSE BBCCC
Production Companies Worked with
- Bravespark
- CNN International Brand Studio
- Discovery Channel
- Gramafilm
- Great Big Story
- JR Productions
- Lonelyleap
- Objekt Films
- Rattling Stick
- Skeleton
- The Chase
- The Smalls
- Trailer Park
Celebrities Worked with
- Pep Guardiola
- Shaun Williams
- Katie Eary
- Guz Khan
- Mark Watson
- Alexandre Lacazette
- David Luiz
- Callum Chambers
- Martin Compston
- Daniel Hoffman-Gill
- Valtteri Bottas
- Kat Von D
- Charlie Siem
- John Grant
- Carrie Underwood
- Tim McGraw
Technical Skills
- Final Cut Pro - Advanced
- AVID - Intermediate
- Premier Pro - Advanced
- After Effects - Intermediate
- Photoshop - Basic
- InDesign - Advanced
- Microsoft excel - Advanced
- Microsoft - Powerpoint - Advanced
- Celtx - Intermediate
- Farmers Wife - Intermediate
- Experienced in Clearcast
Additional Skills
- Valid driving license
- Camera operator
- Art Direction - Basic Storyboarding
- Treatment Writing
- Researcher
- Assistant Director
- Casting
- Location Scouting
- Passed APA Covid Assessment
- Passed 1st Option Managing Covid-19 Risks
Awards
- Shiny Awards Best New Freelance Director - Finalist
- DADI Best Use of Social - CNN Katie Eary
- The Drum Best B2B Social - RS Components
