Production Switchboard
4th Floor, 10-12 Bourlet Close, Fitzrovia, London, W1W 7BR

Noni Couell

Producer

Hi, I’m Noni. I’m an Australian creative producer based in London, with a focus on hi-end visual narrative, cinematic documentary, and music inspired content.
My background in TVC Production is extensive, having worked on 200 TV commercials in the past 18 years. I’m a hands-on producer and production manager, delivering briefs across multiple platforms from concept to execution. I work closely with directors and high-end production companies, leading brands and global advertising agencies. I have produced campaigns all over the world and have built up a trusted network of contacts and suppliers on every continent.

TV Commercials / Branded Content

Prod Co / Agency Brand / Title Type Director Producer Role

Biscuit Films

NDA

2 x 30sec

Aaron Stoller

EP: Emily Atterton

Bidding Producer

Biscuit Films

Hilton Hotel (Budapest & Casablanca)

8 x 15sec

FPD

EP: Emily Atterton

Producer

Home Films Ltd

MIU MIU

1 x 60sec

Goshka Macuga

EP: Nina Angeleri

PM

Tubby Brother Films

Various

TVC Bids

Mr Yankey & Tubby Brothers

EP: Ben Tubby

Bidding Producer

Object & Animal

NDA

1 x 30sec

Christine Yuan

EP: Morgan Clement / Dom Thomas

Bidding Producer

Biscuit Films

NDA

1 x 30sec

Bine Bach

EP: Emily Atterton

Bidding Producer

Biscuit Films

NDA

1 x 120sec

Jeff Low

EP: Emily Atterton

Bidding Producer

Highly Unlikely

LEGO Gaming (PRAGUE)

5 x 15sec

David Mellor

EP: Alex Davis

Producer

Highly Unlikely

LEGO Star Wars (PRAGUE)

1 x 30sec

David Mellor

EP: Alex Davis

Producer

Tubby Brother Films

Vanish - Autism

2 x 60sec

Tubby Brothers

EP: Ben Tubby

Producer

Home Films Ltd

MIU MIU (Luxembourg)

1 x 60sec

Cecile B Evans

EP: Nina Angeleri

PM

Tubby Brother Films

Cancer Research UK (Cape Town)

1 x 60sec

Zak Razvi

EP: Ben Tubby

Producer

1stAve Machine (UK)

Spotify

3 x 30sec

Ricky Rxse & Will Samuel

EP: Kerry Smart

Producer

Home Films Ltd

MIU MIU

1 x 60sec

Sophia Al Maria

EP: Nina Angeleri

PM

1stAve Machine (UK)

Meta/Ray Ban

Content

Tim Brown

EP: Kerry Smart

Producer Cover (Kirsty Lane

1stAve Machine (UK)

CIF

Event/Film

TBC

EP: Kerry Smart

Bidding Producer

Tubby Brothers Ltd

Bidding Producer

Various

Ben & Dan Tubby

Producer

1stAve Machine (UK)

Bidding Producer

Various

Em Cole

EP: Kerry Smart

Producer

1stAve Machine (UK)

LEGO 'Unstoppables R2'

TVC 3 x 15sec + 3 x 60sec mini docs

Danielle Katvan & Lake Buckley

EP: Kerry Smart

Producer

Earthling Films / TBWA LA

HPE 'LUMI Super-computer' (FINLAND)

1 x 90sec

Ross Bolidai

EP: Matt Diegan

Producer

1stAve Machine (US/UK)

BAI Water w/ Sydney Sweeney

TVC 1 x 30sec

Tim Brown

EP: Kate Hitchings / Kerry Smart

Producer

Familia

ASAHI Zero In (TOKYO)

TVC 1 x 15, 6 +Photography

Fausto Becatti

EP: Toby Walsham

Producer

Familia

Aquarius (POLAND)

TVC 1 x 15

Fausto Becatti

EP: Mikey Levelle

Producer

Somesuch

Intel 'Epic Session' (LONDON)

TVC 1 x 30

Femi Ladi

EP: Jane Lloyd / Georgina Fillmore

PM

Highly Unlikely

LEGO Star Wars (LISBON)

TVC 2 x 30, 20, 15, 10

Mr (Ato) Yankey

EP: Alexander Davis

Producer

Highly Unlikely

LEGO Super Mario (PRAGUE)

Cinema / TVC 1 x 60, 30, 20, 15, 10

Bethan Seller

EP: Alexander Davis

Producer

Highly Unlikely

LEGO Technic (LONDON)

TVC 1 x 60, 30, 20, 15, 10

Michael Middelkoop

EP: Alexander Davis

Producer

Highly Unlikely

LEGO Technic (LONDON)

Online 1 x 180, 3 x 60, 3 x 15

Matilda Harding-Kemp

EP: Alexander Davis

Producer

1stAve Machine (UK)

Facebook 'Women's Health'

TVC (Post)

Em Cole

EP: Kerry Smart

Producer

Cravens Agency

Parkdean Resorts 2022

Online 8 x 30sec

Andrew Lancaster

EP: Andrew Kidger

Producer

Cravens Agency

Optus

TVC 1 x 60sec

Jasmin Tarasin

EP: Andrew Kidger

Producer

Some Such

Nike

TVC

Clayton Vomero

EP: Georgina Fillmore

PM

Cravens Agency

Bebeto

TVC 1 x 30

Jamie Cookson

EP: Andrew Kidger

Producer

Cravens Agency

Q Hotels

Photoshoot

Nick Howe

EP: Andrew Kidger

Producer

ITV Creative

AutoTrader 'Britain's Biggest MatchMaker'

TVC - 6 x 30"

Mick Arnold

EP: Massimo Paradiso

Producer

Castelli & co

An Post 'Money App Launch'

TVC - 1 x 40", 1 x 20"

Liam & Grant

EP: Francis Castelli

Producer / PM

Irrisistable Films

'Ladbrokes' BTS Drummers

Online - 1 x 90sec

In house

EP: Matt Nelson

Producer

Irresistible Films

Gala Spins / Celebrity Juice

TVC - 6 x 10" idents

Tom Stoddart

EP: Matt Nelson

Producer

1stAve Machine (US)

Macy's 'Spring Fashion 2021' (CAPE TOWN)

TVC

Tim Brown

EP: Michaela McKee

Producer

1stAve Machine (US)

Facebook 'Medieval'

TVC

Will Samual

EP: Kerry Smart

Post Producer

Highly Unlikely

LEGO 'VIDIYO The Voice'

TVC - 1 x 30", 1 x 20"

Bethan Sellers

EP: Alexander Davis

Producer

Irresistible Films

Cadbury's 'Nuttier'

TVC

Richard Pengelley

EP: Matt Nelson

Producer

We Are Social

Stella Artois

Online

Sam Ashton

Producer (post)

Catalyst (US)

Tokyo Olympics 'Tom Daley'

Online - 1 x 90"

Eloise King/ Kristi Jacobsen

EP: Steph Gordon

Producer

Cravens Agency

Parkdeans 'Summer 2021'

Online - 3 x 30"

Andrew Lancaster

EP: Andrew Kidger

Producer

1st Ave Machine

OPPO 'Lisa Phone Launch' (CAPE TOWN)

TVC - 1x60"

Roman Rütten

EP: Kerry Smart

Producer

1stAve Machine

Cesar Minis 'Your Better Half' (AMSTERDAM)

TVC - 2 x 20"

Marc Reisbig

EP: Kerry Smart

Producer

1stAve Machine

Jacobs Barista 'Whole Bean, Ground, Instant'

TVC - 3 x 30"

Roman Rütten

EP: Kerry Smart

Producer

Highly Unlikely

LEGO 'Little Red Brick'

TVC - 1 x 30" (POST)

Dean Moore

EP: Alexander Davis

Post Producer

Chrome Productions

TUI Destinations 'Mallorca'

Online - 1 x 90"

Tom Wakeling

EP: Joel Mishcon / Mark Wilson

Producer

Chrome Productions /The Mill

Mazda MX30 'Electric car launch' (LJUBLJANA)

TVC - 1 x 30 + STILLS

Jamie Muir

EP: Joel Mishcon / Mark Wilson

Producer

Chrome Productions

Swimming Nature 'Mark Foster'

Content

Anthony Rubinstein

EP: Joel Mishcon / Mark Wilson

Producer

Chrome Productions

TUI Tours 'Tour Like A Sth African'

Online - 1 x 90"

Andrew Lancaster

EP: Joel Mishcon / Mark Wilson

Producer

Bluebird Productions

English National Ballet 'Cinderella Games'

Dance Promo

Jess&Morgs

EP: Alexandra Blue

Co-Producer

Cravens Agency

Ladbrokes 'Charge to Cheltenham'

Online - 3 x 10", cinemagraph

Andrew Kidger

Producer

Cravens Agency

Ladbrokes 'We Glove It w/ Frank Bruno'

TVC - 1 x 30"

Andrew Kidger

Producer

Cravens Agency

Ladbrokes 'Gold After Dark w Brian Blessed'

TVC - 1 x 30"

Andrew Kidger

Producer

ITN Productions TVC

M&S Food 'Xmas Surprise 2018'

Online - 6 x 30"

Chris Saville

EP: Mark Thompson

Producer

Parable Works

Jacobs Coffee VR Demo

360 - 1 x 60"

Jason Glenister

Producer

Cravens Agency

Ladbrokes Photography 'Fans'

STILLS

Matt Stansfield

EP: Andrew Kidger

Producer

ITN Productions TVC

Ryvita 'Race for Life'

Online - 1 x 90sec

Katherine

Producer (Post)

ITN Productions TVC

Matalan 'Back to School'

TVC - 1 x 30"

Matt Carter

EP: Mark Thompson

Producer

ITN Productions TVC

Matalan 'Summer - The Show' (COSTA DEL SOL_

TVC - 8 x 30"

Jo Johns

EP: Mark Thompson

Producer

Conde Naste (US)

Pepsi - Life Water 'Yinka Ailori'

Online - 1 x 90"

Jimmy Goldblum (US)

EP: Anna Pittman

Producer (London section)

La Familia

Deliveroo 'Editions'

TVC - 1 x 30"

Diego Fernandez

Producer

La Familia

NIKE 'The Challenge'(NY, Shanghai, London)

Internal - 1 x 60"

Santiago Arbelaez

Producer

1stAve Machine

Sloggi 'IN/OUT'

TVC - 1 x 20"

Mathery

EP: Kerry Smart

Producer

Saatchi's / Inside Job

EE - PAYG 'Make it Rain', 'Bling Rings'

TVC - 2 x 30"

Barry Kimber

EP: Eva Blesky

Producer/PM

1stAve Machine

Insinger Gilissen (Dutch Bank Launch)

TVC - 1 x 45"

Tim Brown

EP: Kerry Smart

Producer

1stAve Machine

Visit Guernsey Tourism 'Great Memories 2017'

Cinema TVC - 1 x 90sec

UBIK

EP: Isabella Parish

Producer

Cravens Agency

Ladylucks Rebrand 'On a Mission'

TVC - 3 x 30"

Jamie Childs

EP: Andrew Kidger

Producer

EPC / NCA

National Crime Agency 'Cyber Choices'

Cinema TVC - 1 x 90sec

Stuart Fryer

Producer

1stAve Machine

Youtube Live 'Hannah Exstream'

Online - 1 x 3min

Alice Park (US)

EP: Isabella Parish

Producer

Cravens Agency

Gala Bingo 'Xmas Rush', 'Cafe'

TVC - 2 x 30"

Barry Kimber

EP: Andrew Kidger

Producer / PM

Cravens Agency

Gala Bingo 'Play Happy', 'Promenade'

TVC - 2 x 30"

Barry Kimber

EP: Andrew Kidger

Producer /PM

MPC

38 degrees 'UK Election Campaign'

Online - 4 x 30"

Callum Cooper

EP: Rebecca Cubbitt

Producer

ALP

Save Soho 'Pasquale'

Online - 3min

Andrew Lancaster

Producer

Photoplay Films / Naked Comms

TAC 'Town of Speed'

TVC - 1 x 60"

Andrew Lancaster

EP: Florence Tourbier

Producer

The Feds / Soap Creative

Cancer Council

TVC - 90"

Josh Logue

EP: Michael Cooke

Producer / PM

Photoplay Films

Commonwealth Bank 'Australian of the Year'

TVC - 90"

Andrew Lancaster

EP: Oliver Lawrance

Producer

Documentaries

Prod Co Title Director Producer Role

Porchlight Films

The Lost Aviator (Feature Doc)

Andrew Lancaster

Producer

ABC / The Feds

Stay Tuned (30 x episodes)

Andrew Lancaster

Lisa Gray

Associate Producer

ABC/ Photoplay Films

Tipple J Live

Scott Otto

Oliver Lawrance

Producer

RedBull Music Academy

The Other Stage (30min doc)

Damian Cassar

Producer

Countries Worked in

  • AUSTRALIA (All over)
  • CHINA (Shanghai)
  • CUBA (Havana / Trinidad)
  • CZECH REPUBLIC (Prague)
  • Casablanca
  • ENGLAND (London / Brighton/ Hastings / Bristol / Manchester / Newcastle / Liverpool)
  • FRANCE (Paris / Nice / Bordeaux)
  • HUNGARY (Budapest)
  • INDONESIA (Bali)
  • ITALY (Venice / Rome / Amalfi / Lake Como)
  • JAPAN. (Tokyo / Kyoto / Hiroshima)
  • LITHUANIA (Vilnius)
  • MARROCCO (Marakesh
  • NETHERLANDS (Amsterdam / Rotterdam)
  • ROMANIA (Bucharest)
  • Rabat) MEXICO (Mexico City / Oaxica / San Miguel)
  • SLOVENIA (Ljubljana)
  • SPAIN (Barcelona / Malaga / Almeria / Mallorca)
  • STH AFRICA (Cape Town)
  • UK (Edinburgh / Guernsey / Isle of Man / Cardiff)
  • USA (NY / LA / Miami Beach)

Directors Worked with

  • Bethan Seller
  • David Mellor
  • Em Cole
  • Fausto Becatti
  • Mathery
  • Mr Yankey
  • Roman Rutten
  • Tim Brown
  • Tubby Brothers.

Education

  • 2007 Cambridge University CELTA (TEFL) 6mth Course > International House Budapest
  • 2002 - 2004 Advnaced Diploma of Film and Television Production > Nth Sydney Institute of TAFE *3 year full time
  • Graduated with High Distinction
  • 1998 - HSC (Higher School Certificate) Australia >Byron Bay High School NSW *Graduated in top 5% of State

Production Companies Worked with

  • 1stAve Machine (UK& US)
  • Biscuit Filmworks Inc.
  • Carnival Films
  • Chrome Productions
  • Exit Films
  • Familia
  • Filmgraphics
  • Flying Fish
  • Good Oil
  • Highly Unlikely
  • ITN Productions Commercials
  • Irresistible Films
  • LEGO agency
  • MPC
  • Object & Animal
  • Photoplay Films
  • Pistachio Pictures
  • Plaza Films
  • Prodigy
  • Rocket Music
  • SomeSuch
  • We Are Social

Brands Worked with

  • CARS: Mazda
  • Honda
  • TECH: Facebook
  • Oppo
  • EE
  • HP (Lumi Supercomputer)
  • Intel
  • Ebay
  • National Cyber Crime Agency
  • LIQUIDS & FOOD: Asahi
  • M&S Christmas Food
  • BAI Water
  • Aquarius Energy Drink
  • Red Bull
  • Jacobs Coffee FASHION: Macy's
  • Sloggi
  • Bonds
  • Levis
  • Matalan
  • Conde Naste
  • Rexona
  • Big W TOURISM: Hilton Hotel
  • TUI Tours
  • TUI Hotels
  • Visit Guernsey
  • Parkdeans
  • Tokyo Olympics
  • Q Hotels LEGO Star Wars
  • LEGO Super Mario
  • LEGO Technic
  • PETS: Purina
  • Cesar Minis OTHER: NHS
  • Cancer Research UK
  • Ambitious About Autism
  • LadyLucks
  • English National Ballet
  • Cancer Council

Ad Agencies Worked with

  • Saatchi & Saatchi (Inside Job)
  • Cravens Agency
  • Familia

Celebrities Worked with

  • Sydney Sweeney
  • Brian Blessed
  • Tom Daley
  • Mark Foster
  • Frank Bruno
  • Dizzy Rascal
  • Olivia Lee
  • Denise Van Outen
  • Mark Wright
  • Georgia Toffolo
  • Ore Oduba
  • Peter Andre
  • Kelly Brook
  • Ashley Roberts
  • George and Larry Lamb
  • Laura Jackson

Technical Skills

  • Final Cut Pro - Basic
  • Premier Pro - Basic
  • Photoshop - Intermediate
  • InDesign - Intermediate
  • Microsoft Applications Office / Excel / Powerpoint - Advanced
  • Google Slides - Advanced
  • Final Draft - Advanced
  • Keynote - Advanced
  • Pages - Advanced
  • Experienced in Clearcast

Additional Skills

  • Valid 1st AID certificate until 12/24
  • Valid driving license
  • Up to date knowledge of latest cameras / lenses / kit
  • Up to date knowledge of global carnet / permitting
  • covid procedures and visa’s for travel
  • Experience with Film 35mm/16mm/super 8
  • Up to date knowledge of Post-production workflow delivering for cinema / broadcast / online and social formats
  • Experience Aerial & Drone filming
  • Underwater filming
  • tracking vehicles / cranes / stunts / pyrotechnics.
  • Passed APA Covid Assessment
  • Passed 1st Option Managing Covid-19 Risks
  • Passed 1st Option Covid Supervisor top-up course
  • Passed the APA Masterclass - Distinction

Awards

  • SHOTS JUDGE 2024 - Cinematography CINDERELLA GAMES (PRODUCER) 2020 Dir: Jess&Morgs >Short Dance Film – English National Ballet / Bluebird Productions WINNER Grand Prize ‘Best Musical’ Rhode Island International Film Festival
  • THE LOST AVIATOR (PRODUCER) 2015 Dir: Andrew Lancaster > Feature Documentary - Porchlight Films / Photoplay Films & Transmission Films SPECIAL JURY MENTION ‘Best Documentary’ Sydney Film Festival AUDIENCE AWARD Runner-up ‘Best Documentary’ Sydney Film Festival
  • CYBER CHOICES (PRODUCER) 2016 Dir: Stuart Fryer > Short Community engagement film for National Crime Agency & The Edge GOLD WINNER – EVCOM Screen Awards for Best Writing GOLD WINNER - Cannes Corporate Awards for Best Script SILVER WINNER – Cannes Corporate Awards for Best Informational Film SILVER WORLD MEDAL - New York Festivals Award for ‘Best Social Issues Campaign’ SILVER WORLD MEDAL - New York Festivals Award for ‘Best Script’ HIGHLY COMMENDED - EVCOM Screen Awards for Best Drama Screenings: The One Show / Good Morning Britain / UK cinemas
  • OH BE JOYFUL (ASSOCIATE PRODUCER) 2015/2016 Dir: Susan Jacobson > Short Film for Pistachio Pictures WINNER – Audience Award – Best Narrative Short Film – Outfest Los Angeles 2016 WINNER – Best Comedy – London Short Film Festival 2016 WINNER – Audience Award – Best Short Film – InsideOut Toronto 2016 WINNER – Special Short Award – Mix Milano Film Festival 2016 WINNER – Audience Award – UNSI Expo Sardinia Queer Film Festival 2016 WINNER – ABC Cellar Award – This Is England Film Festival Rouen France 2016 WINNER – Audience Award – Lesbian Gay Film Festival Hamburg Germany 2016 WINNER – Audience Award – Barcelona International LGTIB Film Festival 2016 WINNER – Audience Award – Dayton LGBT Film Festival USA 2016 WINNER – Audience Award – CMG Short Film Festival USA 2016 WINNER – Audience Award – Image Out Rochester LGBT Film Festival NY 2016 WINNER – Audience Award – Side by Side Film Festival St Petersburg Russia 2016 WINNER – XX Award – Underwire Film Festival London 2016 SPECIAL MENTION – Best Female Director – London Short Film Festival 2016 SPECIAL MENTION – Best Short Film – Mix Milano Film Festival 2016 SPECIAL MENTION – Best British Short – Iris Prize – Iris Festival Cardiff UK 2016 SHORTCUTS NOMINEE – Dinard Film Festival France 2016
  • STAY TUNED (ASSOCIATE PRODUCER) 2012 Dir: Zoe Kennedy / Kylie Connell > Music Entertainment series for ABC3 & The Feds - 60 episodes WINNER ATOM AWARD 'Best Children’s Factual Television'
  • ‘SPEEDKILLS’ THE TOWN OF SPEED (PRODUCER) 2011 / 2012 Dir: Andrew Lancaster > Micro Doc series for TAC / Photoplay Films & Naked Comms WINNER GOLD AWARD at New York Festival Awards ‘Best Social Media Impact’ WINNER GOLD AWARD at ADMA ‘David Ogilvy Creative Award’ WINNER GOLD AWARD at ADMA ‘Best Creative PR and Experimental Campaign’ WINNER SILVER CLIO AWARD ‘Content and Contact Category’ WINNER SILVER CLIO AWARD ‘Best Interactive Social Media campaign’