Alec is a multi-award-winning Director, Content Creator and Head of Production in the gaming, entertainment, fashion, beauty and luxury brand space.

A dynamic and competent ideation and creation expert, Alec has vast experience in producing and directing 360 integrated multi-asset campaigns delivering everything from experiential, tech led AI, AR and virtual productions, commercials, print and digital stills, interactive, experiential, live events, TV and feature films.

With over twenty-seven years experience Alec has a wealth of knowledge to bring to any project. A seasoned film lecturer in his spare time Alec lives and breathes his profession.

Selected credits

Animation

Prod Co / Agency Brand / Title Director Producer Role Vimeo / Youtube Link

Dr. David Mulhall

Systematic Desensitisation

Dr. David Mulhall

Alec Christie

Producer/VO Artist

N/A

Spring Studios

Pepe Jeans / Hollie-May Saker - Passion Film

Mattias Pettersson

Alec Christie

Senior Producer

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Crofton Medical Psychology

Simply Pain

Alec Christie

Alec Christie

Producer/Director

N/A

Spring Studios

Pepe Jeans / Matthew Hitt - Passion Film

Mattias Pettersson

Alec Christie

Senior Producer

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Spring Studios

Disney / Boxed

Pablo Espada

Alec Christie

Senior Producer

N/A

Spring Studios

Samsung / DI 3.0

Jon Clements

Alec Christie

Senior Producer

N/A

Spring Studios

Target / Summer Skincare

Emma-Rose Dade

Alec Christie

Senior Producer

N/A

Ad Agency TV Department & Production

Agency Brand / Title Type Director Producer Role Vimeo / Youtube Link

Kayak Creative

9th Step

Short Film

Nathan Theys

Alec Christie

Producer

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Kayak Creative

Conflict of Interest

Short Film

Alec Christie

Alec Christie

Producer/Director

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Kayak Creative

Never Knew You

Short Film

Alec Christie

Alec Christie

Producer/Director

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McCann London

Xbox Therapeutic Play: A Player Like Me

Branded Content

Alex Gorosh

Doug Wade

Executive Producer

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McCann London

Xbox Gears of War / Bound By Ink

Digital

Sam Gainsborough

Rebecca Wilford

Executive Producer

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Crofton Medical Psychology

Alpha/Phoenix House reunion

Educational Documentary / Health

Alec Christie

Alec Christie

Producer/Director

N/A

Saatchi & Saatchi

T-Mobile Green Screen Dance

Interative Digital Content

Mark Downes

Alec Christie

Producer

N/A

Publicis

Lovemarks Holiday 2009

B2B

Mark Downes

Alec Christie

Producer

N/A

Organic Jam

Carlo Adriano Rossi Promo

Filmed Event

Nathan Theys

Alec Christie

Producer

N/A

Saatchi & Saatchi

Visa / Running Tran

Viral commercial

Rupert Bryan

Alec Christie

Producer

N/A

Evensus

E:Cube Launch

Filmed Event

Nathan Theys

Alec Christie

Producer

N/A

McCann London

Xbox/Beyond Generations

Branded content

Chris Fowles

Zara Balfour

Executive Producer

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Saatchi & Saatchi

Head & Shoulders / 3 Action

Jon Clements

Laszlo Bedema

Post Producer

N/A

Prodigious

McCormick Masterbrand

TVC

Rob Tenconi

Alec Christie

Post Producer

N/A

Spring Studios

Tom Ford / SS15 London Fashion Week

Fashion Show event capture

Jon Clements

Alec Christie

Senior Producer

N/A

Kayak Creative

Duncan Hines / Baby Chef

Branded Content

Alec Christie

Alec Christie

Director / Producer

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Hogarth

WPP / Our People

Content

Alec Christie

Alec Christie

Producer/Director

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Hogarth

Soap & Glory / Bath & Body

Digital

Alec Christie

Alec Christie

Producer/Director

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Hogarth

Africa Fashion Week 2019

Fashion stills and film

Alec Christie

Alec Christie

Producer/Director

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Kayak Creative

Jaded Life Collective / LFW20

Digital and stills

Alec Christie

Alec Christie

Producer/Director/Photographer

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Spring Studios / Creative Chaos

Target Neiman Marcus / Holiday 24

TVC

Craig McDean and Quentin Jones

Alec Christie

Senior Producer

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Spring Studios

Target / Beauty Summer 13

Digital

Christel Chaudet

Alec Christie

Senior Producer

N/A

Spring Studios

Target / Simple Tricks

TVC

Johanna Schwartz

Alec Christie

Senior Producer

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Spring Studios

Target / Beauty Autumn 13

Branded Content

Johanna Schwartz

Alec Christie

Senior Producer

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Spring Studios

Target / Altuzarra

Stills and TVC

Peter Lindbergh

Alec Christie

Senior Producer

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Spring Studios

Kiko / Generation Next

Stills and TVC

Katja Rahlwes

Alec Christie

Senior Producer

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Spring Studios

Kiko / Modern Tribes

Stills and TVC

Victor Demarchelier

Alec Christie

Senior Producer

N/A

Spring Studios

Kiko / Miami Beach Babe

Stills and TVC

Enrique Badulescu

Alec Christie

Senior Producer

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Spring Studios

Versace / FW15

Stills and TVC

Nathalie Canguilhem

Alec Christie

Senior Producer

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Spring Studios

Pepe Jeans

Stills and digital

Glen Luchford

Maria De Luca

Senior Producer

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Spring Studios

Kiko Milano / The Artist

Stills and TVC

Liz Collins

Alec Christie

Senior Producer

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Spring Studios

Valextra / Domino Bags

Digital

Jon Clements

Alec Christie

Senior Producer

N/A

Spring Studios

Pepe Jeans / Get It On

TVC

Jon Clements

Alec Christie

Senior Producer

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Spring Studios

Pepe Jeans / Mix It Up

TVC

Jon Clements

Alec Christie

Senior Producer

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Spring Studios

Pepe Jeans / Walk This Way

Stills and TVC

Scott Trindle

Alec Christie

Senior Producer

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Spring Studios

Pepe Jeans / Come Together

TVC

Jon Clements

Alec Christie

Senior Producer

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Beatwax

Paramount Pictures / The Truman Roadshow

Experiential

Alec Christie

Alec Christie

Producer/Director

N/A

Kayak Creative

CM Psychology / Simply Pain

Content

Alec Christie

Alec Christie

Producer/Director

N/A

Spring Studios / Wondros

Target ABC / The Gift of Revenge

TVC

Bobby Roth

Joseph Uliano

Senior Agency Producer

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Spring Studios

Target / Beauty

Stills

Josh Olins

Matthew Laskey

Senior Agency Producer

N/A

Spring Studios / North 6

Target / Style

Stills

Josh Olins

Matthew Laskey

Senior Agency Producer

N/A

Spring Studios / M ss ng P eces

Target / Beauty

TVC

Sam Fleischner & Bridget Palardy

Anura Idupuganti

Senior Agency Producer

N/A

Spring Studios / M ss ng P eces

Target / Style

TVC

Sam Fleischner & Bridget Palardy

Anura Idupuganti

Senior Agency Producer

N/A

Ogilvy / Hogarth

Boots / Headless Beauty

TVC

Jonathan Knowles

Peter Gearing

Senior Agency Producer

N/A

Spring Studios

Canali / Style From Hong Kong

Digital

Jon Clements

Anthony Liu

Senior Agency Producer

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Spring Studios / Biscuit Filmworks

Lumene / Be True to Yourself

TVC

Ayse Altinok

Verity White

Senior Agency Producer

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Spring Studios / Image Partnership

My Theresa / Hide and Seek

TVC

Elena Petitti di Roreto

Kate McCreery

Senior Agency Producer

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Spring Studios / Anatom

Lumene / Beauty Born of Light

TVC

Jon Clements

Alec Christie

Senior Agency Producer

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Ogilvy / Dark Energy

Boots / Mother's Day

TVC

Mark Emberton

Phil Burgess

Senior Agency Producer

N/A

Ogilvy / Riff Raff

Boots / Summer 2019

TVC

David Wilson

Alec Christie

Senior Agency Producer

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Spring Studios

Lee Jeans / Move Your Lee

TVC

Errol Rainey

Alec Christie

Senior Agency Producer

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Spring Studios

Breitling / Surfer Squad

Digital

Jon Clements

Alec Christie

Senior Agency Producer

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Spring Studios

Breitling / Cinema Squad

Stills, Digital and TVC

Peter Lindbergh

Alec Christie

Senior Agency Producer

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Breitling

Breitling / Explorer Squad

Digital

Jon Clements

Alec Christie

Senior Agency Producer

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McCann London

Nespresso Liberty of London

Experiential

Ran Stallard

Jordan Crankshaw

Head of Content

N/A

Spring Studios

Breitling / Jet Squad

Digital

Jon Clements

Alec Christie

Senior Agency Producer

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Ogilvy / Hogarth

No7 / Skinpaste & Cica Rescue

Digital and stills

Elisabeth Hoff

Alec Christie

Senior Creative Producer

follow link

Hogarth

Soap & Glory / Hair Heroes

Digital

Lee Bamsey

Alec Christie

Senior Creative Producer

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Ogilvy / Hogarth

Vodafone Business / Be Unlimited

TVC

Luke White

Alec Christie

Senior Agency Producer

N/A

Spring Studios

Huawei / P10 Lite

TVC

Jon Clements

Alec Christie

Senior Producer

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Spring Studios

Estee Lauder / Liquid Lip

Digital

Jon Clements

Alec Christie

Senior Producer

N/A

Leo Burnett / Prodigious

McDonald's / Monopoly

Digital

Phil Horton

Alec Christie

Senior Creative Producer

N/A

McCann NY / Vivi Films

Mastercard / Click to Pay

TVC

Anders Hallberg

Alec Christie

Head of Content

N/A

McCann Demand

Mastercard / Cannes 2023

Branded Content

Nathan Theys

Alec Christie

Head of Content

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Spring Studios

Dorchester Hotel Group

Branded Content

Jon Clements

Alec Christie

Senior Creative Producer

N/A

Spring Studios

Kerasilk / Scalp Evolution

Stills shoot

Hanna Hillier

Alec Christie

Senior Creative Producer

N/A

Spring Studios

Kerasilk / Scalp Evolution

Still Life

Gary Didsbury

Alec Christie

Senior Creative Producer

N/A

Spring Studios

Kerasilk Scalp Evolution

TVC

Mattias Pettersson

Alec Christie

Agency & Production Producer

N/A

Kayak Creative

BT4 Films/AI See Dead People

Interactive online content

Alec Christie

Maria Zielinska

Creative Director/Director/Agency & Post Producer

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Gravity Road

Visit Britain

TVC

Chris Faith

Barty Dearden

Agency Producer

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Kayak Creative

Sop Shop / Virtual Production

Online content

Alec Christie

Alec Christie

Director/Creative Director/Producer

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Saatchi & Saatchi / Prodigious

Deutsche Telekom / Body Rockers

Interactive content

Simon Willows

Alec Christie

Senior Creative Producer

N/A

McCann London

Sky GSI

TVC

Dominic O'Riordan

Jordan Crankshaw

Head of Content

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McCann London / Knucklehead

Sky Sports/Keep Up

TVC

Nathan James Tettey

Aaron Raybe

Head of Content

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McCann London

Ninja Theory/Hellblade Optimised

Game trailer

Dan Skinner

Dan Skinner

Executive Producer

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McCann London

Ninja Theory/Senua’s Saga: Hellblade II – A Saga In The Making

Game teaser trailer

Nathan McGuiness

Dan Skinner

Executive Producer

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Countries Worked in

  • Bulgaria
  • France
  • Hong Kong
  • Norway
  • Portugal
  • South Africa
  • South Korea
  • Thailand
  • US

Languages

  • Arabic
  • French
  • Hebrew
  • Thai

Education

  • 2005-7 Skillset - Filmlab • 1996-7 Birmingham School of Speech and Drama Post Graduate Diploma in Performance Studies • 1993-6 University of Warwick BA Hons Film and Literature

Production Companies Worked with

  • BBC
  • Biscuit Filmworks
  • Creative Chaos
  • Dark Energy Films
  • Faithful Hound
  • Film Four
  • Hewland International
  • Knucklehead
  • Myriad
  • Paramount Pictures and Screen Partners London
  • Picture Production Company
  • RSA
  • Red Bee
  • Riff Raff
  • Spring Studios
  • Universal Pictures

Brands Worked with

  • X-Box
  • Microsoft

Ad Agencies Worked with

  • Ogilvy
  • Leo Burnett
  • Saatchi and Saatchi
  • Spring Studios
  • McCann
  • Digitas
  • TBWA
  • VML Y&R
  • Grey

Technical Skills

  • Final Cut Pro - Intermediate
  • After Effects - Basic
  • Movie Magic Budgeting and Scheduling
  • Celtex
  • Dreamweaver
  • Wordpress
  • HTML
  • Experienced in Clearcast

Additional Skills

  • Valid 1st AID certificate until 2027
  • Valid driving license
  • Car owner
  • Creative Direction
  • New Business
  • Writing Treatments and Short Documents
  • Script & copy writer
  • Virtual Production
  • AI
  • High Speed and Motion Control
  • Practical Lighting
  • Passed APA Covid Assessment
  • Passed 1st Option Managing Covid-19 Risks

Awards

  • X Box: Beyond Generations - Clio Gold Games: Original Content
  • Clio Gold Games: Audio/Visual
  • Clio Silver Games: Experiential/Events
  • Clio Silver Games: Packaging
  • Clio Bronze Games: Public Relations Social Good Xbox / Gears of War: Bound by Ink - Clio Grand Winner Games: Original Content Fan Driven
  • Clio Gold Games: Audio/Visual Craft Editing
  • Clio Silver Games: Original Content Creative Content Games: Social Media Long Form Social Video
  • Clio Bronze Games: Audio Visual Spot Xbox / Hellblade Optimised Clio Gold Games: Audio/Visual Game Play Trailer Clio Silver Games: Audio/Visual Craft Editing Xbox / Hellblade 2 Clio Gold Games: Audio/Visual Teaser Clio Gold Games: Audio/Visual Craft Sound Design Clio Silver Games: Audio/Visual Craft Copywriting Clio Silver Games: Audio/Visual Craft Editing Clio Silver Games: Audio/Visual Craft Motion Graphics XBox – Therapeutic Play Clio Grand Games: Partnerships & Collaborations Campaign Clio Gold Games: Consumer Products Games/Electronics Clio Gold Games: Experiential/Events Clio Silver Games: Audio/Visual