Steve Lennon
Work
Brand: BuzzFeed: Aviva Roads
Title: I Survived A Car Crash
Production company: Vloop
Agency: BuzzFeed
Director: Gemma Brady
Producer: Steve Lennon
My Role: Producer
Additional Information: Silver Award winner at the Branded Content Awards London (2017).
The brief demanded real people to talk in an open and vulnerable way about their experiences of surviving a car crash. Due to the sensitive nature of the film, I brought in TV Director Gemma Brady (24 Hours in A&E) to direct. Until this film, Gemma had little experience of directing outside of television, but I felt that she had what was needed to get impactful responses from the contributors.