I am a commercial casting director with almost 25 years of experience in the arts and production.
I began my casting journey as a booker for several London model agencies, where I developed an interest in the mechanics and systems for booking and managing models.
During this time, I joined a team of friends who started offering street casting options to agencies and brands, seeking fresh and diverse talent for their campaigns. Through this experience, I discovered an intrigue for connecting people with producers, photographers, and creatives in need of casting solutions.
These experiences led me to become the casting director I am today.
Working with talented individuals in my role has allowed me to make lifelong friends and experience incredible things I never thought possible.
I enjoy being a part of the process of conveying the human experience by developing concepts into tangible messages.
I am a lifelong learner and always eager to connect with others and learn more about our shared human experience.
TV Commercials / Branded Content
|Date||Prod Co / Agency||Brand / Title||Type||Director||Casting Director||Producer||Role||Vimeo / Youtube Link|
|Date||Prod Co / Agency||Brand / Title||Photographer||Casting Director||Role|
Experiential / Live events
|Date||Brand / Title||Role||Vimeo / Youtube Link|
Out Of Home (OOH)
Countries Worked in
- Currently developing networks in Madrid
- Spain. Learning the language and etching out a path to offer casting services in Spain.
- European. Currently basic conversational. Pushing to become completely fluent within the next year.
- GCSE’ 10 A-C
- AS Levels Media production
- Media studies BA London college of fashion
Production Companies Worked with
- 10 days
- 24 productions
- AP film
- Adam and Eve
- FCB Inferno
- Grey London
- Industry art
- Kode Media
- M&C Saatchi group. Lo and behold
- Plume creative
- Redwood BBDO
- Sarah Laird & Good Company
- Skinny Dip
- Tinder Flint. Bompas & Parr
- Microsoft Office
- AI image generation using GAD systems and libraries. I am currently developing a GAD Ai with the goal of developing generating believable content for advertisements.