I’m Sasha Risner, a Casting Director and Producer with over 10 years of experience casting for television, branded content, and commercial campaigns.
Starting out in TV - on shows like Come Dine With Me, Naked Attraction, Family Fortunes and Judge Rinder - I developed a sharp instinct for finding real, relatable people with compelling stories. That grounding in unscripted and factual TV shaped how I approach branded campaigns today: with empathy, speed, and a deep understanding of what makes audiences connect.
Now working across commercials, social campaigns, and branded content, I’ve cast for clients including AMEX, Cancer Research UK, Plenish, Very.com, Confused.com, and Timberland. From street casting and outreach within community networks to sourcing actors, models and influencers, I bring together a diverse range of talent to match any brief (often within 48 hours).
What sets me apart is my ability to bridge worlds: I’m equally comfortable finding a woman in East London who’s never stepped in front of a camera, as I am casting seasoned actors or models for a slick commercial. I handle the full process end-to-end from casting calls and interviews to contracts, usage rights and cast liaison - with clarity and care.
TV Commercials / Branded Content
| Date | Prod Co / Agency | Brand / Title | Type | Director | Casting Director | Producer | Role | Vimeo / Youtube Link |
|
2017 - Sep |
JWT |
Actifed |
TVC |
|
Sasha Risner |
|
|
|
|
2018 - Oct |
StoryLab |
Very.com |
Branded Content |
|
Sasha Risner |
Poppy Davies |
|
|
|
2022 - Mar |
Instinctif Partners |
Ranstad |
Branded Content |
|
Sasha Risner |
|
Casting Director |
|
|
2025 - Jan |
Frame 23 |
Tonal |
Branded Content / Social |
|
Sasha Risner |
Erfan Saadati |
Sasha Risner |
|
|
2023 - Dec |
Panoptic Films |
Plenish |
Branded Contect |
Louis Norton Selzer |
Sasha Risner |
|
Casting Director |
|
Stills & Motion
| Date | Prod Co / Agency | Brand / Title | Type | Photographer | Casting Director | Producer |
|
2019 - May |
Finn Communications |
Boost |
Branded Content, OOH |
|
Sasha Risner |
|
|
2025 - Jun |
Anomaly/ Unreasonable Studios |
Cancer Research Race For Like 2025 |
Branded Content, OOH, Banners, Online |
Sam Todd |
Sasha Risner |
Munah Brys |
Social Media Platforms
| Date | Prod Co / Agency | Brand / Title | Type | Role |
|
2019 - Jul |
Emporer Penguins |
Change Incorporated |
Branded Content |
Casting Director |
|
2024 - Aug |
Mulme |
Project Management Institute |
Corporate Training Videos |
Casting Director |
|
2024 - Jul |
The 10 Group |
Confused.com |
Branded Content |
Casting Director |
|
2022 - Jul |
Stay Still Productions |
Seaforth Land |
Branded Content |
Casting Director |
Music Videos
| Date | Prod Co | Artist / Title | Director | Casting Director | Role | Vimeo / Youtube Link |
|
2021 - Nov |
Yellow Fish Group |
Potty Payper |
Kevin Hudson |
Sasha Risner |
Casting Director |
|
TV
| Date(s) | Prod Co | Title | Type | Casting Director | Role | Vimeo / Youtube Link |
|
2020-02 |
Zeppelin TV |
Marrying My Sugar Daddy |
|
Sasha Risner |
Casting Producer |
N/A |
|
2018-08 |
RDF |
Shipwrecked |
Unscripted |
|
Casting Assistant Producer |
N/A |
|
2019-03 |
Alaska TV |
Young Dumb and Banged Up In the Sun |
Documentary |
|
Casting Assistant Producer |
N/A |
|
2020-12 |
Thames TV |
Family Fortunes |
Game Show |
|
Casting Assistant Producer |
N/A |
|
2020-10 |
Studio Lambert |
Naked Attraction |
Unscripted |
|
Casting Assistant Producer |
N/A |
|
2021-04 |
Multistory Media |
Come Dine With Me |
Unscripted |
Sasha Risner |
|
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Directors Worked with
- Erfan Saadati
- Louis Norton Selzer
- Tom Newman
Languages
- English
Education
- Leeds University 2.1 Psychology
Production Companies Worked with
- Alaska TV
- BBH
- Chew Productions
- Finn Communications
- Frame 23
- Gramafilm
- JWT
- Mulme
- Multistory Media
- Nusa Films
- Panoptic Films
- Rumpus Media
- Stay still Productions
- StoryLab
- Studio Lambert
- Thames TV
- The 10 Groups
- Unreasonable Studios
- Zeppelin Films
Celebrities Worked with
- Gregg Wallace
- Gino D'Campo
- Joe Swash
- Tim Vincent
- Shelina Permaloo
- Lisa Faulkner
- Rylan Clarke
- Bobby Davro
- Rob Rinder
Technical Skills
- Canva
- Adobe
- Premiere Pro
Additional Skills
- Car owner
- Street Casting
- Skilled in creating and editing clear compelling casting tapes
- Experienced in negotiating usage terms and fees for actors and contributors
- Confident handling contracts and managing all talent paperwork
- Provide seamless cast liaison and support both pre-shoot and on set
